Splash Maritime Group Launches Splash Cruise, a News Platform for the Cruise Business

Splash Maritime Group has officially launched Splash Cruise, a new international news platform dedicated to the cruise business, bringing to the sector the editorial approach that made Splash a leading independent voice in maritime journalism. The site, available at splashcruise.com, offers daily news, exclusive interviews, analysis and features on the major cruise lines, shipyards, expedition cruising, river cruising, ports, technology and the key players shaping the industry's direction.

Unlike other outlets in the sector, which tend to focus on the passenger experience, Splash Cruise zeroes in on the commercial forces driving the industry: fleet expansion, newbuilding investment, corporate results, deployment strategies, trends in passenger demand and vessel financing. The publication also aims to examine the cycles unique to this business, analyzing how fleet supply and demand, pricing and investment decisions interact in one of the most capital-intensive segments of the tourism sector.

Sam Chambers, co-founder and editorial director of Splash Maritime Group, explained that the new outlet's premise is to respect readers' time and apply the curiosity and skepticism characteristic of maritime journalism to the cruise business, in order to understand what lies behind operators' investment decisions and how the sector might evolve over the next decade. Grant Rowles, co-founder and commercial director of the group, noted that the launch is a natural extension of the company's strategy of building specialized outlets for commercially significant maritime sectors, with the aim of becoming essential reading for those who build, finance, operate and supply cruise fleets, and of opening the door to new partnerships, events and industry intelligence tools.

Splash Cruise is backed by the international editorial resources of Splash Maritime Group, a Singapore-based company founded in 2012 by Chambers and Rowles, which already operates the Splash site along with specialized launches such as SplashTech and Splash Ports; according to Financial Ports, the group's portfolio also includes Splash Reports and events such as Splash Singapore, Geneva Dry and the Maritime CEO Forum. The new platform organizes its coverage into sections dedicated to cruise lines, ports, shipyards, crewing, operations and technology, with geographic reach spanning the Americas, Europe, Asia, the Middle East, Oceania and the polar routes.

Among the featured content is Cruise CEO, an interview series giving senior industry executives the opportunity to discuss the challenges and opportunities facing their companies. Readers can also subscribe to The Cruise Brief, a free newsletter sent twice a week covering the most important developments in the global cruise industry.