Cruises
K-beauty brand ANUA launches retail partnership with Harding+ across 27 cruise ships
K-beauty brand ANUA has partnered with Harding+ to debut its products at sea for the first time, expanding across 27 cruise ships including European vessels. Harding+ Beauty Buyer Annalise Stewart noted ANUA's strong engagement as a standout launch. Global sales manager Soo Song highlighted cruise's unique advantage: guests spend more time on board with greater shopping opportunities, creating an ideal environment for brand discovery. Activations are planned throughout the year.
