• 3 min de lectura
• 3 min de lectura
Starboard introduced new brands and retail concepts aboard Royal Caribbean International's newest Icon Class vessel, Legend of the Seas.
"Retail is an integral part of the vacation experience that inspires discovery, creates lasting memories and reflects the unique spirit of each ship," said Lisa Bauer, president and CEO of Starboard. "For Legend of the Seas, we've created a collection of first-at-sea brand debuts and experiences. This launch represents another key milestone in our partnership with Royal Caribbean."
Starboard is introducing several first-at-sea and new-to-Royal Caribbean brands onboard. The programme includes a lululemon collection featuring apparel and accessories.
Other new brand introductions include Lagos jewellery collections in the ship's Central Park neighbourhood. Maison Francis Kurkdjian offers fragrances including Baccarat Rouge 540, Kurky, Oud and APOM.
Drunk Elephant skincare is available at sea for the first time. Kenny Flowers offers resortwear and family essentials. Goshwara fine jewellery debuts with earrings, bracelets, rings and pendants. JW PEI offers handbags made from vegan materials.
Clarins operates a Lip Bar where passengers can test and purchase the Lip Oil line with consultant assistance.
New luxury offerings include a Fashionphile boutique selling authenticated vintage luxury handbags and accessories, and Aurélie Bidermann fine jewellery.
The ship features jewellery from Roberto Coin, Goshwara and Le Vian, including Desert Diamonds from De Beers.
Men can shop Lashbrook products and guests can use the Style Bar to design custom pieces for home delivery.
Vintage jewellery from David Webb, David Yurman and Tiffany & Co is available.
Treasure Chest is a toy store featuring Jellycat, Funko, Squishmallows and NeeDoh brands. The shop includes a 'fur-ever friends' adoption experience with purchases benefiting the World Wildlife Fund.
6th & Main offers customisation services for apparel, accessories and gifts through embroidery and patches. Engraving services cover items from fragrance bottles to journals.
Etched & Aged provides on-site engraving of leather goods, drinkware and spirits bottles.
Legend of the Seas begins its inaugural Mediterranean season as the first Icon Class ship to sail European itineraries.
Sol & Sea is a boutique designed for Mediterranean itineraries, featuring apparel, accessories, scents and home décor.
The ship stocks brands including Chanel, Chopard, Dior, Juliette Has A Gun, Sol de Janeiro, Agua Bendita, FARM Rio, Sun of a Beach and Sydney Evan. Royal Caribbean logo merchandise and a Mediterranean collection are also available.
"Legend of the Seas provided an opportunity to reimagine onboard retail for families," said Claudia King-McWilliams, VP and GM at Starboard Group supporting Royal Caribbean International and Asia.
"We designed every space to encourage exploration and engagement. The result is a retail experience that feels as unique and memorable as the ship itself."
Legend of the Seas sails in the Mediterranean from Barcelona and Rome this summer before repositioning to Fort Lauderdale in November for Caribbean itineraries.
