Cruises

Costa Cruises Appoints Serrano as New Americas Region Director

Jorge Serrano Martín de Vidales was appointed as Costa Cruises' new Americas region director, reporting to worldwide sales vice president Luigi Stefanelli. Serrano, currently leading trade sales in Spain and Portugal, will formally assume the role in January 2027 following his transfer to Costa Brazil offices. He replaces Dario Rustico, who departs September 14 after more than two decades of service.