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• 2 min de lectura
China's Hainan has unveiled a ten-point policy package intended to build a globally competitive cruise industry and strengthen the island's role as an international tourism center.
"Ten Measures to Accelerate the Development of Hainan's Cruise Industry," or "Sea Ten" were issued jointly by the Hainan Provincial Department of Transport, the Department of Culture and Tourism and the Hainan Maritime Safety Administration.
The measures center on four priorities: new itinerary products to spur consumer demand; improved infrastructure; stronger policy incentives and a better business environment; and higher safety and service standards.
The policy backs continued operation of established itineraries such as Hong Kong–Sanya and Sanya–Vietnam while improving service on them.
It also calls for more diverse products, including a "Maritime Silk Road" route drawing on the history, landscapes and culture of the countries along it to build an internationally recognized brand.
Hainan will also work with neighboring Guangdong and Guangxi to develop cross-provincial cruise routes.
The package also emphasizes supplier engagement. Hainan plans to deepen ties with cruise suppliers in Malaysia, Singapore, Vietnam, Thailand and Hong Kong to jointly design cross-border routes and products.
The first phase of the Sanya International Cruise Port, a new dedicated 100,000-ton berth, is due for completion in the first half of 2027. The policy also advances planning for the Haikou Nanhai Pearl Island terminal and early studies for a terminal on Haihua Island.
The measures also call for using tax incentives to attract Chinese-funded cruise ships to Hainan. They back cruise supply centers in Sanya and Yangpu, along with bonded bunker fuel facilities, and encourage domestic and international cruise companies to base regional headquarters on the island.
Hainan sits between East Asia and Southeast Asia, and is a short sailing distance to ports in Vietnam, the Philippines and Hong Kong and is within easy reach of Malaysia, Singapore and Thailand.
