• 2 min de lectura
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June 5, 2026
PR42 has been appointed to handle UK and Ireland press and publicity activities for river cruise operator VIVA Cruises.
David Sanders (left) and Michelle Daniels (centre) with members of the PR42 and VIVA Cruises teamsPHOTO: PR42
PR42 will manage UK and Ireland press and publicity activities for VIVA Cruises, which operates across all key European river cruise destinations.
VIVA Cruises has an international audience, of which more than 50% are English-speaking passengers.
David Sanders, director at PR42, said: "We are thrilled to be partnering with VIVA Cruises as the brand continues its impressive growth within the river cruise sector. VIVA Cruises combines a modern fleet, contemporary onboard experience and strong all-inclusive proposition, making it a compelling offering for the UK market.
"We look forward to raising the brand's profile and supporting its ambitions for further expansion and increased awareness among travellers and trade partners alike."
Michelle Daniels, country manager UK & Ireland, Australia & New Zealand at VIVA Cruises, said: "I am delighted to partner with PR42 as we enter an exciting new phase of growth for VIVA Cruises across the UK and Ireland. Their specialised expertise and deep-rooted connections in the cruise and travel sector make them the perfect fit to tell our story."
Daniels commended the PR42 team's "stellar reputation for delivering impactful coverage," noting that "their proactive approach will be invaluable in strengthening our commitment to the travel trade and driving major brand awareness."
Fuente: sea-trade cruise
