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During this debut season on Europe's rivers, Trafalgar is launching its first major river cruise brand campaign, "Sail A Great Story."
This is designed to build awareness, drive consideration and inspire future travelers through the people, places and cultural connections that characterize Trafalgar.
Running June through September across multiple channels, the campaign shifts the focus from Trafalgar's product introduction — Trafalgar Reverie and Trafalgar Verity entered service in the spring — to the immersive experiences and authentic local perspectives available along Europe's waterways.
For example, on a cruise through the Wachau Valley, passengers can join the Saahs family for lunch at Weingut Nikolaihof, Austria's oldest winery, with homemade specialities made from organic produce straight from the garden.
The campaign builds on what Trafalgar said is strong first-year demand.
"Trafalgar is a name travelers already know and trust, and by bringing more travelers into the river cruise category, we're giving our travel advisor partners a new audience to convert into bookings," said Melissa DaSilva, deputy CEO and chief sales officer, TTC Tour Brands. "Every great trip starts with a great story, and this new campaign is about sparking interest among prospective travelers to create their own with Trafalgar, showing them what it means to discover Europe from a perspective only the river can provide and inspiring them to reach out to their advisor and start planning."
To support advisor bookings during the campaign window, Trafalgar is offering a travel advisor incentive through July 31. Advisors who book clients on eligible Trafalgar river cruise sailings can earn a $150 e-gift card per qualifying passenger on new bookings. Bookings must be made, deposited and submitted with promo code TR26EARN during the incentive window.
Earning is uncapped, allowing advisors to accumulate the incentive across multiple qualifying bookings, while helping clients secure savings on select sailings.
The top-selling advisor in North America during the incentive period, with a minimum of five qualifying passenger bookings, will win an air-inclusive trip on the inaugural sailing of Trafalgar Dreamer, formerly known as Trafalgar Harmonie, on the "Best of the Seine with Paris & Normandy" sailing, scheduled to depart April 18, 2027.
Travel advisors can download campaign videos to share with their clients and learn more about Trafalgar's river cruises at agents.ttc.com.
Fuente: sea-trade cruise
