Zac Brown Band gives away 37,000 free cruises at Fenway Park

Zac Brown Band surprised more than 37,000 fans at Boston's Fenway Park on Aug. 2 with a free cruise for two aboard Margaritaville at Sea, in honor of the band's 15th consecutive sold-out show at the venue.

Provided by Brown as a thank-you to his fans, the giveaway is worth over $40 million, representing what the company described as the largest audience giveaway in live entertainment history.

According to the company, cruises may be redeemed on select Margaritaville at Sea sailings over the next year.

"We were honored to work alongside Zac to help bring this incredible surprise to life for his fans," said Christopher Ivy, chief executive officer of Margaritaville at Sea.

"This was an extraordinary way to thank the fans who have supported him throughout his career, and we're proud to have helped make that incredible vision a once-in-a-lifetime reality."

The group will continue to give away four cruises per show throughout the Love & Fear U.S. Tour, with four fans at each show winning a cruise aboard the line's newest vessel, Margaritaville at Sea Beachcomber. Launching in January 2027, the ship will feature "Same Boat," a live music venue at sea co-designed by Zac Brown and inspired by his 2021 collaboration with the late Jimmy Buffett.

The band kicked off its 27-show run in July and will perform through November.