Wednesday, November 11, 2026

Introducing CruisingPower: A One-Stop Trade Platform From Royal Caribbean and Celebrity Cruises

Royal Caribbean and Celebrity Cruises upgrade travel trade platforms with dual-branded CruisingPower rolling out across the UK and Ireland

LONDON, Nov. 11, 2026 – Royal Caribbean and Celebrity Cruises today launch CruisingPower across the UK and Ireland, a game-changing travel trade booking, rewards, learning and marketing platform. CruisingPower brings the two brands together in one streamlined hub to deliver a smarter, simpler and more seamless experience for trade partners across the UK and Ireland.

Designed to further support agents throughout the booking journey, CruisingPower introduces new features for UK and Ireland trade partners, such as shareable stateroom walk-throughs, live ship locators, and a new chatbot function, alongside trusted agent tools with enhanced capabilities, such as elevated training programmes, enhanced rewards, an extensive marketing toolbox featuring ready-to-use campaigns, images, videos, toolkits and promotional assets, plus much more to come.

Replacing the brands’ previous trade platforms (Club Royal and Celebrity Central), CruisingPower allows agents to move effortlessly between Royal Caribbean and Celebrity Cruises at the click of a button and with just one login. Bringing together many of the programmes and tools agents already know and trust, including ‘Learn’ digital training, The Training Hub, Upper Deck Rewards, Celebrity Rewards, AirWaves and Espresso, the platform delivers a more connected and intuitive experience while ensuring a seamless transition for users. Once Silversea joins the platform, which is expected in due course, CruisingPower will offer agents a one-stop for booking holidays across Royal Caribbean, Celebrity Cruises and Silversea.

Aaron Langford, Senior Director, UK & Ireland Sales, Royal Caribbean, said “As well as providing a single destination for the tools, resources and information agents need to grow their business, the platform will continue to be home to some of Royal Caribbean and Celebrity Cruises’ most valued trade initiatives. For example, agents will be able to access the training and accreditation opportunities available through our Learn platform, while continuing to earn monetary rewards through Upper Deck, ensuring they can keep building their expertise, maximising their earning potential and delivering the exceptional holiday experiences our brand is known for.”

Leigh Aslett, Sales Director, UK & Ireland, Celebrity Cruises, said "Our travel partners are at the heart of everything we do, and CruisingPower has been designed with their needs in mind. By creating a single destination for both Celebrity Cruises and Royal Caribbean, we're giving agents faster access to the training, rewards, booking tools and marketing support that help them deliver exceptional holiday experiences for their customers. The platform combines the best of what agents already love with new innovations that make working with our brands easier, more connected and more rewarding than ever before."

Agents will be able to book holidays directly through CruisingPower using either AirWaves or Espresso, allowing them to choose their preferred booking system. Agents who have achieved loyalty status with either brand will also continue to see their Upper Deck and Celebrity Central memberships recognised within the platform, with no changes to tier status or earnings.

For more information, agents should speak to their Royal Caribbean or Celebrity Cruises brand representatives, look out for email communications and social content from both brands and visit www.cruisingpower.com to create an account today.