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MSC Cruises has a new global partnership with the 38th America's Cup, becoming the event's global cruises partner as the sailing competition prepares to take place in Naples, Italy, in 2027.
MSC Cruises and Explora Journeys have sponsored previous Americas Cup competitionsPHOTO: MSC Cruises/Americas Cup
The agreement gives MSC Cruises worldwide partnership rights and visibility across the full America's Cup programme, including the Preliminary Regattas, the Youth and Women's America's Cup Regattas, the Challenger Selection Series, and the final Match events.
MSC Cruises' Executive Chairman, Pierfrancesco Vago said, "This partnership brings MSC Cruises into one of the most iconic arenas in international sport, at a moment when the America's Cup returns to the Mediterranean in Naples, Italy. It gives us a distinctive platform to engage guests, partners and audiences around the world through a shared passion for the sea, performance and innovation."
The cruise line's relationship with the America's Cup goes back decades and "their journey very much mirrors ours in the modern era", said Grant Dalton, Chairman of the America's Cup Partnership
The partnership also further strengthens MSC Group's Cruise Division's association with the America's Cup.
In 2024, Explora Journeys was a Global Partner of the Louis Vuitton 37th America's Cup in Barcelona and a partner of Emirates Team New Zealand.
The cruise line's sports sponsorship portfolio includes global partner of Formula 1, premium partner of BWT Alpine Formula One Team, and official main partner of Tudor Pro Cycling Team.