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Adora Cruises announced a partnership with Starboard, to jointly develop a duty-free shopping centre aboard Adora Flora City, launching in November.
Adora Cruises and Starboard collaboration for onboard retail spacePHOTO: Adora Cruises
Spanning over 600 square meters, the Starboard-curated space within the Adora Cruises' Adora Flora City duty-free shopping centre brings together nearly 100 leading Chinese and international brands across 12 categories, including fine jewelry, Swiss timepieces, luxury handbags, fashion jewelry, and premium fashion brand.
The brand roster features iconic names such as Prada, Miu Miu, Balenciaga, Fendi, Vivienne Westwood, Mikimoto, Longines and Polo Ralph Lauren.
In a first for a Chinese-built large cruise ship, Adora Flora City will also introduce What Goes Around Comes Around, the premier purveyor of the world's finest luxury vintage. Guests will discover rare, pre-loved pieces from designers, including Hermès, Chanel, and Louis Vuitton.
Starboard currently works across nearly 90 cruise ships.
"We've curated exceptional Chinese and global luxury brands, rare vintage offerings, unforgettable immersive experiences, and exclusive collections for the ship's inaugural season to create an onboard shopping destination where every guest can find something personal, unexpected and uniquely connected to their vacation at sea," commented Lisa Bauer, President and CEO of Starboard.
Roger Chen, CEO of Adora Cruises stated, "We are delighted to join forces with Starboard to bring a world-class, yet distinctly Chinese, shopping experience to our guests aboard Adora Flora City."
Adora Flora City's maiden voyage from Guangzhou Nansha is scheduled for November 22, 2026. As the name suggests, Adora Flora City will use "flowers" as the theme and motif in the artistic designs of the hull, cabin, and public areas.
Guo Jingjing, the Olympic diving champion, has been invited to serve as the ship's Naming Ambassador, and will officially name Adora Flora City at the inaugural ceremony.
Currently, Adora Cruises operates three cruise ships, Adora Magic City, Adora Mediterranea and Piano Land under the Astro Ocean Cruise brand.
