Cruises

Costa Cruises launches concept-driven itinerary strategy for 2027

Costa Cruises will launch concept-based itineraries in summer 2027, moving beyond traditional port sequences to create themed experiences with distinct identities. The cruise line's Sea & Land Wonder Platform, evolved from 2024, will introduce themed itineraries including Dolce Vita, Golden Islands, Blue Islands, Lights of the Mediterranean, Sea of Lights, and Nordic Souls. According to Costa's data, 85% of partners identify experiential coherence as a key factor in itinerary choice, with booking intent for the new concepts increasing by 5%.