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Carnival Cruise Line is introducing a new design for its Sail & Sign cards, as well as a new milestone recognition system as part of the new Carnival Rewards loyalty program.
In a recent interview with the company's Brand Ambassador John Heald, President Christine Duffy detailed the changes.
"We know how important it is to recognize our guests' loyalty, and I'm excited to share that in the new program we are actually changing the way we count milestones," she explained.
Instead of taking into consideration the number of cruises each guest has taken, the new system will be based on the number of days spent onboard.
"For people who tend to take longer cruises, it used to take them just as long as someone who has taken shorter cruises to get to the milestones," Duffy added.
"With the new program, passengers will be able to achieve milestones faster using days sailed rather than just counting individual cruises," she continued.
Once a guest opts in for the new program, past cruises will be converted into days, she added, noting that rewards for milestones also changed.
Passengers will receive 5,000 Carnival Rewards points once they achieve 50 days sailed with the company.
The program also offers 10,000 points for guests who reach 100 days onboard, as well as an additional 10,000 points when reaching 500 days sailed.
Carnival is also offering onboard recognitions, commemorative coins, onboard credit, and other rewards.
After the initial milestones, passengers will receive an additional 10,000 points every time they add another 100 days to their count.
As part of the changes, the company is also introducing redesigned Sail & Sign cards, which will now include the number of days passengers have sailed with Carnival.
With a vertical design, the new cards will also feature the Carnival Rewards logo, in addition to different colors for each of the program's tiers.
Duffy also explained that passengers who are part of the company's current loyalty program have until the end of 2030 to take advantage of unused benefits.
"They'll still have to opt in to the new program; their number of total days will show on the card, and then they can work towards the new milestone on the new program," she said.
First introduced by the company in mid-2025, the Carnival Rewards is set to take effect in September 2026.
The new system replaces the VIFP Club, which has been in use since 2012, and is a point-based reward loyalty program.
Duffy highlighted the new system, noting that the new points can be redeemed for "almost anything onboard," from shore excursions to spa treatments, specialty dining and beverage packages.
Passengers can also earn points at the company's private destinations of Celebration Key and RelaxAway at Half Moon Cay.
Users of the company's Mastercard credit card earn points with everyday spending as well, Duffy added.
Fuente: cruise industry news
