• 2 min de lectura
• 2 min de lectura
Harding+ and Princess Cruises agreed a multi-year extension to their strategic partnership, continuing their collaboration across eight Princess ships.
Building on a successful collaboration established in 2021, Harding+ will continue to operate and evolve retail environments across select Princess ships, including Sun Princess, Majestic Princess, Sky Princess, Regal Princess, Emerald Princess, Caribbean Princess, Grand Princess and Coral Princess.
The partnership has already delivered a series of successes, most notably the debut of Sun Princess in 2024, with its 560-square-meter retail space. It also includes the transformation of retail offerings onboard Majestic Princess during the ship's recent refit introducing a more modern, intuitive shopping experience aligned with guest preferences.
"At Princess Cruises, we are continually evolving every aspect of the onboard experience to exceed guest expectations," said Rodrigo Llaguno, Princess Cruises' COO. "Our partnership with Harding+ plays an important role in delivering thoughtfully curated retail environments that complement our premium offering, giving guests memorable, world-class shopping experiences at sea."
The collaboration has provided the platform for a number of Harding+ innovations. These include Harding+'s stock integrity programme, which has significantly improved supply chain accuracy and execution while also freeing up valuable time for shipboard teams to spend face-to-face with passengers.
"Our partnership with Princess Cruises has always set out to challenge the best of retail anywhere by creating exceptional onboard environments to delight guests and deliver real firsts at sea," explained Chris Matthews, Harding+ CEO.
"The Harding+ team has always been incredibly proud of our designs, planning and brand line-ups which are based on deep understanding of what is right for each individual cruise ship, so it's exciting for all to be able to plan ahead for the next chapters of this long-term partnership."
Matthews added, "Thanks to Princess Cruises for continuing to put their trust in Harding+. We share a collective ambition of pushing what cruise retail can be. The next five years are about scaling what we've proved works - smarter retail, commercial growth, and insights that move the whole category forward - as we lead on the mission to be brave with what can be done at sea to win guest attention and spend."
Fuente: sea-trade cruise
