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• 2 min de lectura
Celebrity Cruises veteran Keith Lane is succeeding Sean Treacy as SVP hotel operations at Royal Caribbean International.
Lane, SVP hotel operations at Celebrity the past four years, has 22 years of company experience, 18 of those in sales, most as VP sales, the Americas.
Treacy, an accomplished high-flier with a long track record in commercial and international roles before moving to hotel operations four years ago, is retiring from Royal Caribbean.
A search is under way for Lane's replacement at Celebrity.
Keith Lane is pictured at far right on a leadership panel during Celebrity Xcel's November 2025 introduction. He's regarded as having done a stellar job in hotel operatons at Celebrity Cruises
Alex Sharpe, CEO of Signature Travel Network, a preferred partner of Royal Caribbean and Celebrity, thinks Lane has done a stellar job at Celebrity with NPS scores, team morale and numbers there "never better."
Lane has "become an operations guy, but his super-power is people," Sharpe said. "He manages people in the most transparent, endearing way I have seen in our business. He is a true leader and grows talent."
The transition to Royal will be a "big move" for Lane, Sharpe continued, adding: "I expect him to identify areas where his team can make significant impact."
In another change, Jesse Hopfinger, SVP onboard revenue at Royal Caribbean International, now has a corporate role as SVP commercial experiences and enterprise transformation. He will focus on innovative and disruptive technology and other commercial opportunities, bringing together e-commerce and guest and trade digital products to shape the future of the company's commercial experience.
The job has some overlap with what Rafeh Masood previously did as chief growth and digital officer at Royal Caribbean Group but is not a direct transference of his role. Masood left in April for a position outside the cruise industry after three years at Royal.
There was no immediate word on who'll take over Hopfinger's revenue management post at the Royal Caribbean brand.
Fuente: sea-trade cruise
