• 4 min de lectura
• 4 min de lectura
MedCruise was founded in June 1996; the first Seatrade Cruise Med followed later that year in Genoa. The event has been held every two years since and the solid partnership has steered the Mediterranean industry in its growth and evolution.
To mark the occasion at Seatrade Cruise Med 2026 in Las Palmas De Gran Canaria taking place between September 16-17, MedCruise will be an important presence at the show, both in physical space and expertise, hosting the second biggest Pavilion onsite, after the host Las Palmas Cruise Port.
MedCruise, which currently represents 22 countries, will bring together 18 members exhibiting at the event and more than 20 speakers, sharing invaluable experience and insight at over 15 conference sessions.
Located at stand 1E31 and 1E40, the MedCruise Pavilion will showcase a range of industry powerhouses including Marseille, Corsica Ports, Bay Ports of Toulon La Seyne–Var Provence, Volos, Gibraltar, Barcelona, Wilhelmsen, GSTS, Gulliver Destination Management Company, Tura Turizm, Amalfi Cruise Terminal, PortArgentario, Heraklion, Koper, Global Cruises, Catalan Ports, Croatian Cruise Ports and Cruise Portugal.
MedCruise will hold its 69th General Assembly in Las Palmas De Gran Canaria, on Tuesday, September 15.
The President of MedCruise Theodora Riga will deliver a welcome address and participate in the opening session of TheState of the Mediterranean Cruise Industry, moderated by Mary Bond, Group Director at Seatrade Cruise. The keynote will take place on September 16 at 10:45 in the Lanzarote Hall.
Members of the Board of MedCruise, Joško Šupe, Lorenzo Vera Franco, Luz Marina Espiau Moreno, Dario Barbarić, Valeria Mangiarotti and Anne-Marie Spinosi will contribute to discussions on community engagement, expedition cruising, the Atlantic region, artificial intelligence, shoreside infrastructure, and the future of Mediterranean cruising.
Other members of MedCruise participating in the conference programme will represent the Port Authority of Valencia, Five Senses Consulting and Development, CEO Boats Advisor Hub & Events, Tura Turizm, Cruise Terminals International (CTI), Global Cruises, Dubrovnik Port Authority, Portos dos Açores, Intercruises Shoreside & Port Services and Valletta Cruise Port. Their sessions will address destination storytelling, technology, responsible shore experiences, brand differentiation, cruise readiness and the long-term value generated by cruise calls.
Theodora Riga, President of MedCruise, said:"Ports give cruise itineraries their character, and for 30 years, MedCruise and Seatrade Cruise have worked together to give those ports a stronger voice. In Las Palmas, that partnership comes home to a MedCruise member port, with our members gathering in force to celebrate three decades of collaboration and help shape what comes next. Our ambition is clear: a cruise industry whose success is shared by the destinations and communities that welcome it."
Earlier this year, Mary Bond, Group Director at Seatrade Cruise, delved into the Seatrade Cruise archives to write a potted history from the Association's past three decades as reported by Seatrade journalists over the years.
Both Seatrade Cruise and MedCruise are also looking ahead. The next 30 years will bring new opportunities and challenges that will require even deeper partnership across the industry.
A special closing conversation '30 Years On...What Will Define the Next 30 Years of Med Cruising?' will take place on September 17 featuring, what it will take to keep the Mediterranean at the forefront of global cruising; the evolving expectations of travelers and destinations and how collaboration will unlock the next generation of growth. This session is sponsored by MedCruise.
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