• 2 min de lectura
• 2 min de lectura
(3:42 p.m. EDT) — Princess Cruises has launched a native app in ChatGPT, allowing travelers to plan and explore cruises.
The app allows ChatGPT to connect directly with information and services on Princess Cruises' website.
Guests can tag @princesscruises and install the Princess app within ChatGPT. Using everyday language, they can explore more than 300 destinations across 17 ships, check prices and availability, and refine their plans, all in one ChatGPT conversation.
"There is a broader shift in travel discovery as consumers increasingly use generative AI not simply to find information, but to help evaluate choices and plan increasingly complex trips," said Neena Vicente, vice president of digital commerce and experience at Princess Cruises. "This launch places Princess at the forefront of agentic commerce in the cruising industry, creating a new entry point into cruise discovery that inspires guests to find the vacation that is right for them."
Developed in collaboration with Mobi, a technology company, the Princess Cruises app will initially be available through ChatGPT. The company said it intends to expand to other compatible AI platforms in the future.
"Princess has been remarkably forward-thinking about how AI will reshape the way travelers discover and engage with brands," said Mobi CEO Andrew Boch. "Being the first global cruise line to bring its experience directly into LLMs reflects that vision. We have enormous respect for the Princess team, and I believe the foundation they're putting in place today will give them a real advantage as these new channels become an increasingly important part of travel."
