*Relationships with shipping lines and tour operator organizations are strengthened.
The National Port System Administration Manzanillo (ASIPONA Manzanillo) is participating in the 32nd Florida-Caribbean Cruise Association (FCCA) Cruise Conference and Trade Show, which is taking place in San Juan, Puerto Rico, one of the benchmark international events for the cruise industry in the Caribbean and America.
ASIPONA Manzanillo is a platinum member of this international association, which has allowed it to strengthen its relationship with the main cruise lines.
Representing the entity, the Marketing Management is participating in this forum, which allows for the exchange of experiences, identification of collaboration opportunities, and knowledge of industry trends, with a view to strengthening cruise activity and generating new alternatives for the tourist and economic development of the region.
It should be noted that ASIPONA Manzanillo is analyzing alternatives to promote the cruise segment as part of the diversification of the port's activities.
