Princess Cruises launches AI-powered app for ChatGPT cruise planning

FORT LAUDERDALE, Fla. (September 28, 2026) – Princess Cruises becomes the first global cruise line to launch a native app in ChatGPT, bringing trusted, real-time cruise planning directly into the leading AI platform. The new Princess Cruises app puts the brand at the forefront of LLM-powered cruise discovery while keeping travelers connected to Princess' booking ecosystem.

"There is a broader shift in travel discovery as consumers increasingly use generative AI not simply to find information, but to help evaluate choices and plan increasingly complex trips," said Neena Vicente, Princess Cruises Vice President of Digital Commerce and Experience. "This launch places Princess at the forefront of agentic commerce in the cruising industry, creating a new entry point into cruise discovery that inspires guests to find the vacation that is right for them."

"Princess has been remarkably forward-thinking about how AI will reshape the way travelers discover and engage with brands," said Mobi CEO Andrew Boch. "Being the first global cruise line to bring its experience directly into LLMs reflects that vision. We have enormous respect for the Princess team, and I believe the foundation they're putting in place today will give them a real advantage as these new channels become an increasingly important part of travel."

Through the Princess native LLM app, ChatGPT can now connect directly with trusted information and services within the Princess Cruises' website. For guests, the experience is simple and seamless.

By tagging @princesscruises and installing the Princess app within ChatGPT, travelers can use everyday language to explore 330+ cruise destinations across 17 ships, check pricing and availability, and refine their plans within the same conversation – making cruise planning and booking simpler, faster and more intuitive.

Travelers can ask ChatGPT questions such as:

• "@princesscruises Show me seven-night cruises that visit Santorini in August 2027."
• "@princesscruises Help me plan a cruise to Alaska next summer."

Within the same conversation, travelers can also:

• Find cruises by destination, date and length
• Compare Princess itineraries and ships
• Explore ports, shore excursions, cruisetours, onboard experiences and packages
• Check current cruise pricing and availability
• Narrow options based on individual vacation preferences

The experience allows travelers to continue refining their plans naturally. A guest searching for an Alaska cruise, for example, could follow up by asking which options visit Glacier Bay National Park, which depart from Seattle, or how two itineraries differ – all within the same conversation.

"We're building ChatGPT to help people move from discovery to action. Princess Cruises' app brings that experience into the cruise industry, showing how AI platforms and travel brands can work together to make planning more seamless, useful and conversational," said Rosemary DeAragon, Head of Technology & Consumer Industries at OpenAI.

Getting started is simple:

1. Login to your account OR create a free account.
2. Add Princess App Plugin to ChatGPT:
   1. On desktop, select Plugins from the left-hand sidebar.
   2. On the mobile app, tap the menu icon in the top-left corner, select the settings gear icon at the bottom of the sidebar, then click Browse Plugins.
   3. Search Princess Cruises in the search box.
   4. Click the + to add, install and connect the Princess Cruises plugin.
   5. Once connected, open a new chat.
   6. Type a request and press Enter. For example: @princesscruises help me plan a cruise to Japan next spring.

The Princess Cruises app will initially be available through ChatGPT. Princess intends to expand to additional compatible AI platforms in the future, subject to platform availability and technical requirements.

ChatGPT is a trademark of OpenAI, Inc. Princess Cruises is not affiliated with, endorsed by, or sponsored by OpenAI. All other trademarks are the property of their respective owners.

Negin Kamali, nkamali@princesscruises.com

Vanessa Alfonso, VaAlfonso@princesscruises.com

About Princess Cruises

Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalisation and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Star Princess, the brand's newest and most innovative ship, launched October 2025, and sister ship to Sun Princess, named Condé Nast Traveler Mega Ship of the Year for a second consecutive year. The company is part of Carnival Corporation, the world's largest cruise company with a portfolio of cruise lines operating in over 800 ports & destinations worldwide (NYSE: CCL).

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