#Ports

Holland America Line shapes cruise deployment based on passenger feedback

Carole Biencourt, Holland America Line's VP onboard revenue, revealed that cruise deployment decisions are driven by passenger surveys conducted at the end of each voyage. Australian ports rate highly at an average 9.2 out of 10, making them an important factor in future deployment planning. Guests prioritize immersive experiences, local connections, and exclusive shore excursions, with demand directly influencing cruise tonnage placement in destinations.